Working together for a common goal
The Re:START container mall was born from the need to breath new life into the Christchurch central city, following the devastating earthquake on 22 February, 2011.
It was the brainchild of the city’s Property and Building Owners group, who knew that the wait for new buildings would be too long and that people needed to be encouraged back into the CBD as soon as possible.
Re:START has grown steadily over the past three years, increasing from 27 businesses at the opening in October 2011, to well over 50 businesses today. In addition there are market stalls, street performers and buskers.
Since opening, Re:START has been the cornerstone for the tourist industry in Christchurch and helped rocket Christchurch to number six in the Lonely Planet guide to the ‘must visit’ places in the world.
We recently announced another stage in our evolution with the shift of our northern precinct to another part of the mall to pave the way for a permanent new office and retail complex called Cashel Square.
Re:START was made possible with an interest free loan of $3,368,523 from the Christchurch Earthquake Appeal Trust and $300,000 sponsorship from ASB.
While containers for all sorts of purposes are commonplace now in Christchurch, the idea was a bit of a wildcard when the idea of Re:START was first conceived. Their use meant that retail was established in the CBD several years before it would have otherwise taken place. It happened because the authorities allowed the Re:START Trust to use part of the red zone (no go) area. Its success has demonstrated that retail can be re-established in the CBD, which has had 80% of its area demolished.